The project begins with a discussion of your business objectives, web history and aims of testing. With this in mind we will work with you to devise a series of tasks to be performed by users on the website that put these aims to the test.

The next stage is http://www.simpleusability.com/usability-laundrette/recruiting-users - recruiting people who represent 'typical users' to participate in the testing. These 'users' will be required to perform the pre-defined tasks, and asked to 'talk out loud' as they do them. The tasks are used as a framework, designed to encourage users to explore the site as much as possible. We adopt a qualitative flexible approach to testing as we believe this provides you with the greatest insight into your customer needs. We listen to your customers, gaining an insight into not only their thoughts, but also their vocabulary.

Using our specialist suite of recording technology we are able to capture the user's actions, reactions, comments as they work their way through the tasks. Our usability lab is fully mobile, and tests can be run anywhere where there is an internet network connection available, whether it's our own offices, onsite with you and your team, or even at your user's homes.

Our remote viewing facility allows you to observe the usability testing sessions without disrupting the user. Our experience has taught us that encouraging all those involved in the website to actually sit down and watch a test as it happens can be a great discussion starter and really make your team feel involved.

At the end of it all we produce a full written report of all the user test sessions along with a series of recommendations for improving your site. You also get a video recording on CDRom for you to review at your leisure.