email marketing software
Printed From: One Stop Testing
Category: Types Of Software Testing @ OneStopTesting
Forum Name: Functional Testing @ OneStopTesting
Forum Discription: Discuss All that is need to be known about Functional Software Testing and its Tools.
URL: http://forum.onestoptesting.com/forum_posts.asp?TID=1043
Printed Date: 05Mar2025 at 6:27pm
Topic: email marketing software
Posted By: Sangita
Subject: email marketing software
Date Posted: 27Apr2007 at 10:04pm
Hi,
what
are the parameters used to test email marketing software?if we are
testing an application which is used for sending bulk email campaigns
what are the factors we consider for testing it.
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Replies:
Posted By: Taruna
Date Posted: 28Apr2007 at 3:42am
1)One of the critical areas in the email marketing domain is to be able to test whether the
emails reach the intended audience / recipients. One of the challenges faced is when the
email is sent as bulk to an audience in excess of a million (which is a basic requirement
in the mass marketing industry currently). The task of verifying whether the email has
reached the complete target base is crucial. A method can be setup in a way that each email
is also copied (BCC) to a specific email address and a count of emails received can be used
for verification.
2)In addition to this, the content of the email can also be checked within the same process
thereby eliminating the need to run a separate set of tests for the content area.
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