Topic: email marketing software

1)One of the critical areas in the email marketing domain is to be able to test whether the

emails reach the intended audience / recipients. One of the challenges faced is when the

email is sent as bulk to an audience in excess of a million (which is a basic requirement

in the mass marketing industry currently). The task of verifying whether the email has

reached the complete target base is crucial. A method can be setup in a way that each email

is also copied (BCC) to a specific email address and a count of emails received can be used

for verification.

2)In addition to this, the content of the email can also be checked within the same process

thereby eliminating the need to run a separate set of tests for the content area.